top of page

How H.E.A.T. Fitness Became A Reality

My name is Allie and I am the Owner of H.E.A.T. Fitness.

For years, it has been my dream have my own fitness company and finally in 2021 I had the opportunity to do so.

For as long as I can remember I have struggled with my weight and confidence. As a teenager I always felt like I was the odd one out, the “DUFF” so to speak (based on the movie the DUFF — stands for designated ugly fat friend😰). I had lots of girlfriends who I thought were way prettier than me and never found myself attractive. This continued all throughout college too. I was always self conscious and never liked how I looked.

I have always played sports and been athletic but I didn’t start weight lifting until I was 16 years old. Lifting weights sparked a passion in me that I didn’t know existed and the group classes made me feel like I was a part of a team again. The classes were fun and supportive and I was hooked immediately. This was when I discovered what I wanted to do with my future.


So when I went to college, I majored in Exercise Science with a Business minor. I learned a lot of the fundamentals and hands on experience through the 700 hours of internship I did yet I must have been missing something because I graduated at a whopping 190 lbs. For a 5 foot 3 inch 22 year old woman, this was not healthy. I knew I needed to make a big change to move in the right direction. So, after graduation I moved to Tucson, AZ to live with my mom.

I landed my first full time coaching job and finally was able to put all of my hard work into action. Having a consistent workout schedule and doing my best to eat healthy helped me lose 30lbs in my first 10 months after moving to Tucson. Then I got a new job where fitness became my whole life. I worked more than 80 hours weekly, was on a strict nutrition program, worked out 6 days a week in addition to coaching and struggled with constant pain and binging issues. Although I did lose another 30lbs, I realized that this lifestyle is NOT sustainable or healthy physically or mentally. I was burnt out and my body was too.


Finally, after 2 years, I made the choice to leave the overly demanding job and start my own business. H.E.A.T. Fitness! Thanks to my wonderful, supporting boyfriend, we built a gym in the garage and I started an outdoor group fitness class at a park nearby. Right now, I am taking on personal training clients, coaching my small group outdoor fitness class and educating/coaching people with nutrition.


It has already been an amazing journey and I can’t wait to see where I go from here. About 6 months in and I know this is the best decision I ever made.


39 views0 comments

Recent Posts

See All

Setting fitness goals is an essential part of transforming your health and body. Studies have shown that writing your goals down increases your chances of achieving them. That said, when it comes to f

Milestones are crucial when you're on a fitness journey. Notice the word "journey"? That's an indicator that it's going to take a while to achieve your goal. You're in this for a relatively long haul.